Who we are & why we value your privacy

Art of Goodbye, located on Nieuweweg 29, 1251 LH, Laren, The Netherlands, is responsible for the collection of the personal data as stated in this privacy policy.

Contact us here. https://artofgoodbye.com/contact/

Our website address is: https://artofgoodbye.com.

This Privacy Policy is meant to give you insight into the data we collect, why we collect it and what we do and don’t do with it. It is important to read carefully for your own peace of mind.

You may use our services in different ways, namely by becoming our client, by helping us as a partner or by signing up for our regular up-to-date mailings about all kinds of cool stuff we do and share in the end-of-life business!

When you do this, you also may share some personal information with us. It is of great importance to us than none of this personal information ends up with third parties unwillingly. That is why we keep investing in our privacy policy and inform you about your data processing. By using this Site or this Services you accept the practices described in this Privacy Policy.

What personal data we collect and why we collect it


When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.


If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

Contact forms


If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

In the future, if you have an account and you log in to this site, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.


We use your personal information primarily for our own internal purposes, such as providing, maintaining, evaluating, and improving the Site and Services we sell, and to provide customer support.

We use the non-personal information we collect to track the use of the Site and Services and to assist us in maintaining, evaluating, and improving the Site and Services we sell.

Who we share your data with

We do not share any personal information with third parties for their direct marketing purposes.

We will disclose your personal information to protect or enforce our legal rights and policies, to protect or enforce the legal rights of a third party, or as we in good faith believe we are required to do so by law (such as to comply with a subpoena or court order, for example).

We may contract with various third parties who help us provide, maintain and improve the Site and the Services we sell and such third parties may have access to your personal information in order to perform their services. For example, we may use a third party to host the Site and the Services and provide managed services in connection with the use of the Site and the Services and we may subcontract out production, fulfillment, analytics, reporting or other operations. We may contract with third party contractors to help us manage, monitor and optimize the Site and the Services we sell. We may also use third party contractors to help us measure the effectiveness of our advertising, and communications. We will enter into confidentiality and non-disclosure agreements with all third parties that have access to your personal information, which will prohibit them from using or disclosing your personal information except for the purpose of providing the Site and the Services. We intend to take commercially reasonable steps to enforce such non-disclosure and confidentiality agreements if and when we become aware of any violations.

We will disclose your personal information if we sell some or all of our assets to another company in connection with a business merger or acquisition connection with a business merger or acquisition. Any third party to which we transfer or sell our assets will have the right to continue to use your information in the manner set out in this Privacy Policy.

We may disclose non-personal Information, in de-identified, aggregate form, to potential strategic partners, advertisers, investors, customers, and others. You may not opt-out of the sharing of this information.

How long we retain your data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

What rights you have over your data

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Where we send your data

Visitor comments may be checked through an automated spam detection service.

Your contact information

You may obtain a copy of and request that we correct errors in your personal information by emailing us at info@artofgoodbye.com. If you do desire to obtain a copy of your personal information, you will be required to provide proof of your identity. If your personal information changes or if you no longer want to use the Site or the Services, you may correct, update or deactivate your personal information and your future account through the account management screen. If you wish to deactivate or terminate your access to the Site or Services you may also contact us at info@artofgoodbye.com.

Additional information

How we protect your data

We consider protecting the security of your personal information as very important. When you enter personal information on our contact form or checklists, we encrypt that information using secure socket layer technology (sometimes referred to as “SSL”).

We follow generally accepted industry standards to protect personal information submitted to us, both during transmission and once we receive it. No method of transmission over the Internet, or method of electronic storage, is 100% secure. Therefore, while we strive to use commercially acceptable means to protect your personal information, we do not guarantee absolute security. We are not responsible for the unauthorized acts of others and we assume no liability for any disclosure of information due to errors in transmission, unauthorized third party access (such as through hacking) or other acts of third parties, or acts or omissions beyond our reasonable control.

What data breach procedures we have in place

What third parties we receive data from

What automated decision making and/or profiling we do with user data

Industry regulatory disclosure requirements

Children’s privacy

The Site and the Services we sell are intended for people planning end of life related matters. Therefore, it is unlikely that children under the age of 18 will use the Site or the Services we sell. Accordingly, we will not knowingly collect or use any personal information from any person under the age of 18. In addition, we will delete any information in our database that we know originates from a person under the age of 18.

Changes in Privacy Policy

This Privacy Policy is subject to change from time to time. We will notify you by email or on our Site or through an email whenever there is a change in our Privacy Policy. The date of this version of our Privacy Policy is March 11, 2019.