Privacy Policy

Who we are & why we value your privacy

Art of Goodbye, located on Nieuweweg 29, 1251 LH, Laren, The Netherlands, is responsible for the collection of the personal data as stated in this privacy policy. Feel free to contact us here. Our website address is

This Privacy Policy is meant to give you insight into the data we collect, why we collect it and what we do and don’t do with it. It is important to read carefully for your own peace of mind.

You may use our services in different ways, namely by becoming our client, by helping us as a partner or by finding out about all kinds of cool stuff we do and share in the end-of-life business!

When you do this, you also may share some personal information with us. It is of great importance to us than none of this personal information ends up with third parties unwillingly. That is why we keep investing in our privacy policy and inform you about your data processing. By using this Site or our Services you accept the practices described in this Privacy Policy.

What personal data we collect and why

Secure Site

To begin with, privacy starts with a secure environment. That is why you may count on our website being secured by an SSL certificate. You can read more about SSL below, under ‘Additional Information’.


Next, every time you visit Art of Goodbye we capture some basic information on your visit, with the help of cookies. None of this information is personal. However, if you are not a fan of cookies, feel free at any time to disable the Cookie option in your personal browser. Our doors are always open for you! We even have fresh cookies in our office when you drop by, and great coffee too.


To be of best possible service to you as our valued client, it is important we capture some basic personal information about you in our client relation system. These are your Name, Address, Telephone and E-mail. None of your information is captured for e-mail newsletters, or profiles or mailing lists. You may count on us never to spam you with unwanted e-mails or calls. The information you enter on our #outofofficeforever checklist is not stored on our server or accessed by Art of Goodbye, all you personal and valuable data stays that way.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if you have visited those other websites.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.


We use your personal information primarily for our own internal purposes, such as providing, maintaining, evaluating, and improving the Site and Services we sell, and to provide customer support.

We use the non-personal information we collect to track the use of the Site and Services and to assist us in maintaining, evaluating, and improving the Site and Services we sell.

Who we share your data with

We do not share any personal information with third parties for their direct marketing purposes.

We will disclose your personal information to protect or enforce our legal rights and policies, to protect or enforce the legal rights of a third party, or as we in good faith believe we are required to do so by law (such as to comply with a subpoena or court order, for example).

We may contract with various third parties who help us provide, maintain and improve the Site and the Services we sell and such third parties may have access to your personal information in order to perform their services. For example, we may use a third party to host the Site and the Services and provide managed services in connection with the use of the Site and the Services and we may subcontract out production, fulfillment, analytics, reporting or other operations. We may contract with third party contractors to help us manage, monitor and optimize the Site and the Services we sell. We may also use third party contractors to help us measure the effectiveness of our advertising, and communications. We will enter into confidentiality and non-disclosure agreements with all third parties that have access to your personal information, which will prohibit them from using or disclosing your personal information except for the purpose of providing the Site and the Services. We intend to take commercially reasonable steps to enforce such non-disclosure and confidentiality agreements if and when we become aware of any violations.

We will disclose your personal information if we sell some or all of our assets to another company in connection with a business merger or acquisition connection with a business merger or acquisition. Any third party to which we transfer or sell our assets will have the right to continue to use your information in the manner set out in this Privacy Policy.

We may disclose non-personal Information, in de-identified, aggregate form, to potential strategic partners, advertisers, investors, customers, and others. You may not opt-out of the sharing of this information.

How long we retain your data

We retain you data for a period of five years. After which your data is removed from our client relation system. When you do not wish to remain a client of ours, or wish to be removed from our client relation system prior to this expiration time, this is possible also. This expiration time is upheld by the law and regulation.

Should you wish to unsubscribe from our client relation system, please write us at It is improtant to state your full Name, Address and E-mail you have entered in our system. Naturally, we will confirm the deletion promptly with you. With a little farewell note from our team.

What rights you have over your data

If you have content on this site, or have provided testimonials, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you or the content you have previously provided us for publication. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Your contact information

You may obtain a copy of and request that we correct errors in your personal information by emailing us at If you do desire to obtain a copy of your personal information, you will be required to provide proof of your identity.

Additional information

How we protect your data

We consider protecting the security of your personal information as very important. When you enter personal information on our contact form or checklists, we encrypt that information using secure socket layer technology (sometimes referred to as “SSL”).

We follow generally accepted industry standards to protect personal information submitted to us, both during transmission and once we receive it. No method of transmission over the Internet, or method of electronic storage, is 100% secure. Therefore, while we strive to use commercially acceptable means to protect your personal information, we do not guarantee absolute security. We are not responsible for the unauthorized acts of others and we assume no liability for any disclosure of information due to errors in transmission, unauthorized third party access (such as through hacking) or other acts of third parties, or acts or omissions beyond our reasonable control.

Children’s privacy

The Site and our Services are intended for people planning end of life related matters. Therefore, it is unlikely that children under the age of 18 will use the Site or our Services. Accordingly, we will not knowingly collect or use any personal information from any person under the age of 18. In addition, we will delete any information in our database that we know originates from a person under the age of 18.

Changes in Privacy Policy

This Privacy Policy is subject to change from time to time. We will notify you by email or on our Site whenever there is a change in our Privacy Policy. The date of this version of our Privacy Policy is April 8, 2019.